Milwaukee Bar Association
747 East Broadway
Milwaukee, WI 53202
(414) 274-6760

Pay Attention! The Changing Nature of Driving and Walking

November 09, 2018
12:00 PM to 1:30 PM
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Two-Fifty MKE - 1st Floor Conference Room
250 East Wisconsin Avenue
Milwaukee, WI 53202

Pay Attention! The Changing Nature of Driving and Walking

Credit: 1.0 CLE credit to be applied for
Registration & Lunch:
 12:00 - 12:30 PM
 12:30 - 1:30 PM

Location: 250 East Wisconsin Avenue, 1st Floor Conference Room
Presenter: Christy Cloninger, Ph.D., Scientist, Human Factors & Industrial Engineering

More and more, people are shifting attention away from the primary task of transporting one’s self from place to place. Smartphones, Bluetooth accessories, MP3 players, DVD players, GPS devices, and various other social-media and infotainment enabled devices can vie for an individual’s attention and, at times, people choose to direct their attention away from their surroundings and/or control of a vehicle toward “distractions”. The increased functionality, displays, and engagement with the user of these devices affects the way in which people interact with them. This means the way in which people perform the tasks of “driving” and “walking” is changing. Understanding human behavior both on the sidewalk and behind the wheel is becoming ever more complex and important when evaluating the causes of an incident, as decisions to treat driving or walking as a secondary task while diverting attention to unrelated devices or activities often has detrimental effects on our abilities to perceive our surroundings and behave in a timely and safe way.

This presentation will offer insight into human behavior while driving and walking, including:

  • limits of human attention and vision and how they affect driver behavior
  • driver distraction and the corresponding effect on the driving task
  • new DOT Guidelines and what they mean for vehicle and in-vehicle technology manufacturers, as well has how they will influence litigation in the future
  • the effects of mobile technology on walking

Anyone who drives a car (or has a child who drives a car), insurance claims adjusters involved in vehicle collisions and premises liability, litigators handling motor vehicle collisions, pedestrian incursions or slips trips and falls, or handling cases where human behavior/human error is relevant will benefit from participating.

Sponsored by 




$40.00 MBA member

$52.00 MBA member w/lunch

$75.00 Non member

$87.00 Non member w/lunch